Posts Tagged ‘Marketing’

There are countless articles and blog posts comparing how social media is more akin to a marathon and not a sprint, but I only partially agree with this premise.

While, I believe these three key salient points are spot on…

  • Plan: Just like you would never run a marathon without proper planning (up to a year in advance), you should never kick-off any social media activity before you have identified your overall objectives and target audience.  You know when this not happening, when the first question is: ‘How do I set-up my Twitter handle?’ followed by the answer to your ‘why’ question by ‘because I need to get [pick your number] followers’.
  • Practice: Most experienced runners will tell you that they will start off by practicing brisk walks before they even start to run when preparing for a marathon.  I would argue that when it comes to social media, we are not even able to crawl yet.  Next time you get the question above, ask the person to engage in an existing external community first (whether it is a blog, LinkedIn group, etc.), or even better yet, an internal community if you happen to have those in your company.
  • Prepare for the long-haul: As any experienced runner will tell you, pacing yourself, especially during the first half of a marathon is key, both mentally and physically.  Similarly, when you are starting off with social media, you need to be mentally prepared and focused on a few activities and succeed with those before attempting to do more.  This will not only help you learn and showcase your accomplishments (which could be handy when you have to go to your manager asking for more budget), but will also teach you the discipline to be patient and consistent.

…I also believe there are at least two very fundamental differences, and hence the title of this post…

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I wrote this post last September, aptly titled: Social Media Marketing: Think marriage, not a one-night-stand.  In it, I listed some of the pitfalls and misconceptions surrounding social media.  Eight months later, and after many discussions with my peers in the industry and experiments at my own company, I wanted to share my thoughts on what I am seeing as the four key ingredients of success.

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Originally published on Forbes

Social Media is in the detailsI am sure you are just like me – hundreds, if not thousands, of random ideas and memories flood in your head on a daily basis.  Most of these we just dismiss, but occasionally we have one that is like a pizza-burn on the roof of your mouth – it won’t go away and you are constantly reminded of it.  So it was with me with the phrase “for want of a nail.”  It would pop into my head at odd moments of quiet. You may remember the old proverbial rhyme that goes like this:

For Want of a Nail

For want of a nail the shoe was lost.
For want of a shoe the horse was lost.
For want of a horse the rider was lost.
For want of a rider the battle was lost.
For want of a battle the kingdom was lost.

There is causality between even the smallest of details and the event.  This proverb bounced into my head while working with marketing organizations on their social media marketing campaigns and programs.  What great relief when I finally figured out what my brain was whispering to me for these last few months.  Social Media is about the details. Your success using social media has a direct correlation to your ability to manage the smallest of tiniest of nuanced details. (more…)

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By guest blogger Michael Brenner.

“Be the change you want to see in the world” is an oft-used phrase by Mahatma Gandhi. But now that January is coming to a close, most resolutions have fallen by the wayside and many of us find ourselves back into the same old routine.

Resolutions or not, change has come to B2B Marketing in 2011. Are you keeping up? I have always tried to follow Gandhi’s advice to drive both professional and personal goals. It is one of the reasons I started blogging. And as a “B2B Marketing Insider,” I am a practitioner and need to make sure I practice what I preach. So what is the best way to be the change you want to see in B2B Marketing?

I truly believe Life Is Short! In that article I challenged myself to ask whether I was pushing myself hard enough, to consider whether I was achieving my goals and to remind us all that we are the only ones to blame if we are not where we want to be. But is that really the answer? Let’s look at a few other people for their recent thoughts:

Slow Down

One person whose blog I enjoy and whose life story I truly admire is Jonathan Fields (@jonathanfields). Jonathan writes about how to build the life you want, offers tips to small business owners and also writes amazingly inspiring articles. In “Hair On Fire Minus One“ he suggests we slow down, even just one gear. Jonathan tested this theory when he was a big-shot securities lawyer (he’s not any more!) and found that he was making fewer mistakes and was actually more productive.

Read more on Michael Brenner’s blog.


About SocialB2P Guest Blogger Michael Brenner

Michael Brenner is the author of B2B Marketing Insider and serves as Sr. Director of Integrated Marketing for SAP. Michael’s blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Follow online at http://www.B2BMarketingInsider.com Follow on Twitter: @brennermichael @B2BMktgInsider

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