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Posts Tagged ‘sme’


In this post I wrote last May, I highlighted how leveraging the ‘initiated’ (aka subject matter experts or champions) is a key ingredient for success in social media.  Now I want to detail how to leverage these colleagues in your various social media programs within your companies.

Altimeter Social Strategist Organizational ModelsAlmost one year ago, the Altimeter Group published this report, titled: The Career Path of the Corporate Social Strategist.  In it, they outlined the most commonly used social media organizational models in corporations.  As you can see on the image on the left, for more than 80% of the companies of the 140 social strategists interviewed, the social strategist has to rely on an extended group of colleagues to drive most of the change in the organization, since they are not under her direct control.  NOTE: Based on my interactions with my peers at other companies, I believe this figure is under-represented in the survey, and I only expect it to significantly increase as we mature (does anyone remember the dedicated email marketing teams of the early 2000s?)

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