Posts Tagged ‘Twitter’

There are countless articles and blog posts comparing how social media is more akin to a marathon and not a sprint, but I only partially agree with this premise.

While, I believe these three key salient points are spot on…

  • Plan: Just like you would never run a marathon without proper planning (up to a year in advance), you should never kick-off any social media activity before you have identified your overall objectives and target audience.  You know when this not happening, when the first question is: ‘How do I set-up my Twitter handle?’ followed by the answer to your ‘why’ question by ‘because I need to get [pick your number] followers’.
  • Practice: Most experienced runners will tell you that they will start off by practicing brisk walks before they even start to run when preparing for a marathon.  I would argue that when it comes to social media, we are not even able to crawl yet.  Next time you get the question above, ask the person to engage in an existing external community first (whether it is a blog, LinkedIn group, etc.), or even better yet, an internal community if you happen to have those in your company.
  • Prepare for the long-haul: As any experienced runner will tell you, pacing yourself, especially during the first half of a marathon is key, both mentally and physically.  Similarly, when you are starting off with social media, you need to be mentally prepared and focused on a few activities and succeed with those before attempting to do more.  This will not only help you learn and showcase your accomplishments (which could be handy when you have to go to your manager asking for more budget), but will also teach you the discipline to be patient and consistent.

…I also believe there are at least two very fundamental differences, and hence the title of this post…

Continue reading here…


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Does this scenario sound familiar to you?

  • You participated in a Twitter discussion or event, using a hashtag
  • Because there was so much great content in the discussion, you planned to go back to it later to use it as a basis for your next blog.
  • You go to search.twitter.com, put in the hashtag and the search comes up blank.

If this rings true to you, here some simple steps to archive your Tweets and quickly create blogs with them.

1. Why are all your Tweets gone?

Sara Perez already said it so well in her own blog on ReadWriteWeb, that I am quoting:

“Did you know that your tweets have an expiration date on them? While they never really disappear from your own Twitter stream, they become unsearchable in only a matter of days. At first, Twitter held onto your tweets for around a month, but as the service grew more popular, this “date limit” has dramatically shortened. According to Twitter’s search documentation, the current date limit on the search index is “around 1.5 weeks but is dynamic and subject to shrink as the number of tweets per day continues to grow.”

2. Is there anything I can do?

Read the full blog here to get the answer.

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Last month I wrote this post sharing my views on how to achieve success in social media and one of the four key ingredients I had identified was the need to secure executive support.  I then saw this study that examined the social behaviors of the Fortune 100 CMOs. While the overall results did not appear too surprising, with only 15 out of the total 143 CMOs and Chief Communications Officers having active Twitter accounts, some of the companies on the list did surprise me.

I then decided to cross-reference these results with those of a 2009 Altimeter Group study that evaluated the overall ‘social’ score of the world’s top 100 brands, and this confirmed my suspicions.  Besides the fact that 8 of the 20 companies in the Fortune100 CMO study did not appear at all in the Altimeter Group study, the correlation of leadership in social business and whether your CMO is active on Twitter between the remaining 12 is quite low.  The most glaring outlier was Microsoft which ranked fifth (out of 100) in the Altimeter Group study, although their CMO appears to be dead last in the Fortune100 study.

Continue reading here

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As a social media professional at SAP, I get many questions from colleagues who are new to social media and would like to add social media to their marketing mix. The learning curve on social media is still steep for most people, and in this blog, I have aggregated the answers to some of the most frequently asked questions.

Many of my consulting engagements start with the sentence “My team wants to have a Twitter handle” or “I need to increase the number of fans for our Facebook page“.

 To that, there is only one answer: “Why”? And ,”Let’s take a step back”.

Before you get engaged in any kind of social media project, please ask yourself the following questions:

 Read the full blog here.

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While my highly scientific poll on what to call Twitter spam may not have yielded statistically significant results, the topic is still very relevant for everyone trying to figure out how to effectively use Twitter these days.

A couple of weeks ago a controversial, and not so nice, tweet from an influential blogger that follows my company sparked a lively conversation in one of our internal communities.

Continue reading…

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Originally posted on Forbes at blogs.forbes.com/sap

I was an odd kid. While most of my school mates looked up to sports teams or players (Magic Johnson, the 1970’s Pittsburgh Steelers, Reggie Jackson), I have always looked elsewhere for inspiration or a place to put my energies. My first and longest lasting heroes have inexplicably led me to where I am today and a life embracing social media. Outside of my parents (respect, Mom and Dad!), “Jim” and “John” have played the biggest part in my life in shaping me today. Ever since I was a teen and began defining myself by my belief system and not someone else’s, I have looked at these two men for guidance. How I ended up here has a direct lineage to them both. And while “Jim” and “John” have had differing careers and success – one chose music, the other chose storytelling – their core belief systems are very similar and contributed to my compass in life.

Both were creative geniuses. Genius is oft overused to describe anyone who has done anything ahead of the pack (“Your use of Roma tomato in your BLT was ‘genius.’ ” Really?) However, I am talking about once (in this case, twice) in a generation pure creativity – consistently, unashamedly, unapologetically. This is seeing a path laid out before you that no one else sees. Social media is a creative frontier. We have been social creatures from our first steps on earth, but my sons will grow up in a world where they can actively participate in events around the globe, as they occur. We are no longer passive with social media, we are active. Owning and defining our role through these new channels requires creative minds – with vision and courage. It is a challenge I try to face every day. And while I am nowhere near as creative as my two heroes, they daily inspire me to push boundaries.

Both were courageous. They both assumed leadership in their disciplines at relatively early ages and could have rested on laurels. However, some of their most avant garde work came at later stages and after they had everything to lose. They pushed boundaries – even against the advice of those close to them. Their greatest contributions to their fields are because they kept pushing. I am nowhere near the apogee of my career and social media has only just begun its journey, but it reminds me when I hear how someone has defined a way to do something, or says “this is the way it is done,” that there are most definitely new horizons not even dreamt of yet. Those possibilities inspire me daily.

Both were “kind spirits.” They helped others around them be better – want to be better – just by who they were. Don’t get me wrong, both were very human and both had blind spots, but consistently they made people push themselves to do better – to live to a higher standard – just because they were there. Social media is a still the hinterland for us – the Wild West, the Space Race, the Race to the New World. I think there are some “mean people” in any field – you can see them fairly quickly and their reputations precede them. However, most people I meet along this journey are good people trying to find their way through just like me. I am more often better for the experience with them and my goal is to return that favor.

So, thank you Messrs. Henson and Lennon. My consistent heroes from my earliest days. I am in social media because of your creativity, your courage, and your kindness. This blogs for you!

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This blog is for all those who have not yet signed up for Twitter but want to get started. If you are a savvy Twitter user, don’t read this blog; but you might be interested in my “Top 5 Dos and Don’ts for Twitter” blog. 

I frequently get asked “how do I get started on Twitter” – and in future, I want to be able to simply forward this blog as an answer. It’s my passion to get people excited about social media and to share the things that I’ve been lucky to learn.

Here’s “How to get Started on Twitter in 10 Easy Steps”: 

Click here to read the full blog.

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